Titre :	Leads & conclusions
Type de document :	texte imprimé
Auteurs :	Marshall Cook, Auteur
Editeur :	Cincinnati, Ohio : Writer's Digest Books
Année de publication :	c1995
Importance :	166 p.
Format :	24 cm
ISBN/ISSN/EAN :	978-0-89879-661-2
Note générale :	Includes index.
Langues :	Anglais (eng) Langues originales : Anglais (eng)
Catégories :	Closure (Rhetoric) Journalism--Authorship Openings (Rhetoric)
Index. décimale :	PN 147
Résumé :	Marshall J. Cook shows you how to grab readers, keep them reading, and make them remember your article. With his help, you'll learn to develop good leads for any article, seduce readers without resorting to misleading tricks, identify readers and meet their needs, use fiction techniques to increase dramatic impact without compromising the facts, work with multiple viewpoints, avoid cliches and muddy language, write

Leads & conclusions [texte imprimé] / Marshall Cook, Auteur . - Cincinnati, Ohio : Writer's Digest Books, c1995 . - 166 p. ; 24 cm.
ISBN : 978-0-89879-661-2
Includes index.
Langues : Anglais (eng) Langues originales : Anglais (eng)

Catégories :	Closure (Rhetoric) Journalism--Authorship Openings (Rhetoric)
Index. décimale :	PN 147
Résumé :	Marshall J. Cook shows you how to grab readers, keep them reading, and make them remember your article. With his help, you'll learn to develop good leads for any article, seduce readers without resorting to misleading tricks, identify readers and meet their needs, use fiction techniques to increase dramatic impact without compromising the facts, work with multiple viewpoints, avoid cliches and muddy language, write