Titre :	Marketing : best practices
Type de document :	texte imprimé
Auteurs :	Hoffman, K. Douglas, Auteur
Editeur :	Mason, Ohio : Thomson/South-Western
Année de publication :	c2003
Importance :	xxii, 647 p.
Présentation :	illustrations (some color)
Format :	28 cm
ISBN/ISSN/EAN :	978-0-03-034999-7
Note générale :	Includes bibliographical references and index.
Langues :	Anglais (eng)
Catégories :	Marketing.
Index. décimale :	HF 5415
Note de contenu :	1. Introduction to strategic marketing / Peter R. Dickson -- 2. Marketing and social responsibility / Peter R. Dickson -- 3. International marketing / Michael R. Czinkota and Ilkka A. Ronkainen -- 4. Marketing research and information systems / Peter R. Dickson -- 5. Consumer behavior / Jagdish N. Sheth and Balaji C. Krishnan -- 6. Business-to-business marketing / Michael D. Hutt and Thomas W. Speh -- 7. Market segmentation and target markets / Penny M. Simpson -- 8. Marketing's role in new product development and product decisions / Abbie Griffin -- 9. Services marketing / K. Douglas Hoffman -- 10. Marketing channels and distribution / Bert Rosenbloom -- 11. Retailing and wholesaling / Patrick Dunne and Robert F. Lusch -- 12. Integrated marketing communications: advertising, promotions and other MarCom tools / Terence A. Shimp -- 13. Personal selling and sales management / Judy A. Siguaw -- 14. Pricing strategies and determination / Joel E. Urbany -- 15. E-marketing / John H. Lindgren, Jr.

Marketing : best practices [texte imprimé] / Hoffman, K. Douglas, Auteur . - Mason, Ohio : Thomson/South-Western, c2003 . - xxii, 647 p. : illustrations (some color) ; 28 cm.
ISBN : 978-0-03-034999-7
Includes bibliographical references and index.
Langues : Anglais (eng)

Catégories :	Marketing.
Index. décimale :	HF 5415
Note de contenu :	1. Introduction to strategic marketing / Peter R. Dickson -- 2. Marketing and social responsibility / Peter R. Dickson -- 3. International marketing / Michael R. Czinkota and Ilkka A. Ronkainen -- 4. Marketing research and information systems / Peter R. Dickson -- 5. Consumer behavior / Jagdish N. Sheth and Balaji C. Krishnan -- 6. Business-to-business marketing / Michael D. Hutt and Thomas W. Speh -- 7. Market segmentation and target markets / Penny M. Simpson -- 8. Marketing's role in new product development and product decisions / Abbie Griffin -- 9. Services marketing / K. Douglas Hoffman -- 10. Marketing channels and distribution / Bert Rosenbloom -- 11. Retailing and wholesaling / Patrick Dunne and Robert F. Lusch -- 12. Integrated marketing communications: advertising, promotions and other MarCom tools / Terence A. Shimp -- 13. Personal selling and sales management / Judy A. Siguaw -- 14. Pricing strategies and determination / Joel E. Urbany -- 15. E-marketing / John H. Lindgren, Jr.