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Public relations writing / Bivins, Thomas H.
Titre : Public relations writing : the essentials of style and format Type de document : texte imprimé Auteurs : Bivins, Thomas H., Auteur Editeur : Boston : McGraw-Hill Année de publication : ©2005 Importance : xii, 359 p. Présentation : illustrations Format : 23 cm ISBN/ISSN/EAN : 978-0-07-288256-8 Langues : Anglais (eng) Langues originales : Anglais (eng) Catégories : Public relations--Authorship
Public relations--United StatesIndex. décimale : HM 1221 Note de contenu : Writing for public relations --
Planning and research --
Message strategy --
Ethics and public relations writing --
Media relations and placement --
Crisis communication --
News releases and backgrounders --
Annual reports and social responsibility reports --
Newsletters, magazines, and feature writing --
Brochures and other information pieces --
Print advertising --
Television and radio --
Speeches and presentations --
Design, printing, and desktop publishing --
Computer writing and the Internet --
Writing for diverse audiences.Public relations writing : the essentials of style and format [texte imprimé] / Bivins, Thomas H., Auteur . - Boston : McGraw-Hill, ©2005 . - xii, 359 p. : illustrations ; 23 cm.
ISBN : 978-0-07-288256-8
Langues : Anglais (eng) Langues originales : Anglais (eng)
Catégories : Public relations--Authorship
Public relations--United StatesIndex. décimale : HM 1221 Note de contenu : Writing for public relations --
Planning and research --
Message strategy --
Ethics and public relations writing --
Media relations and placement --
Crisis communication --
News releases and backgrounders --
Annual reports and social responsibility reports --
Newsletters, magazines, and feature writing --
Brochures and other information pieces --
Print advertising --
Television and radio --
Speeches and presentations --
Design, printing, and desktop publishing --
Computer writing and the Internet --
Writing for diverse audiences.Réservation
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Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 100049476 HM 1221 .B538 2004 Book Bibliothèque principale English Books Disponible Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Targeting the message / William Thompson
Titre : Targeting the message : a receiver-centered process for public relations writing Type de document : texte imprimé Auteurs : William Thompson (1955-), Auteur Editeur : White Plains, N.Y. : Longman Publishers Année de publication : ©1996 Importance : xix, 508 p. Présentation : illustrations Format : 24 cm ISBN/ISSN/EAN : 978-0-8013-0748-5 Note générale : Includes index Langues : Anglais (eng) Langues originales : Anglais (eng) Catégories : Public relations--Authorship
Public relations.
PublicityIndex. décimale : HM 263 Note de contenu : Introduction: The Transformation of Public Relations --
Ch. 1. Communication Theory in Real Life: A Practitioner's Guide to Receiver-centered Communication --
Ch. 2. Creative Communication Planning: The Persuasion Platform --
Ch. 3. PR Research and Targeting: Information for Decision Making --
Ch. 4. Legal Issues and Ethics: A Day-to-Day Guide for the Professional --
Ch. 5. Reaching the Right Audience in a Few Words: Creating the Lead Sentence in the Receiver-centered Writing Process --
Ch. 6. Building a Persuasive Case: Generating the Body of the Story in the Receiver-centered Writing Process --
Ch. 7. Adding Sensory Channels: Transferring the Receiver-centered Model to Broadcast Writing --
Ch. 8. The Audience That Should Be on Your Side: Applying Receiver-centered Writing to Reach Internal Audiences --
Ch. 9. Delivering Internal Messages: A Practitioner's Practical Tactical Guide --
Ch. 10. The Audience to Reach an Audience: Applying Receiver-centered Writing to Media Relations --
Ch. 11. Delivering Messages to the Media: A Practitioner's Practical Tactical Guide --
Ch. 12. Looking Them in the Eye: Applying Receiver-centered Writing in Face-to-Face Media --
Ch. 13. Delivering Face-to-Face Messages: A Practitioner's Practical Tactical Guide --
Ch. 14. The Integrated Message: Applying Receiver-centered Writing to Advertising --
Ch. 15. Delivering Advertising Messages --
Applications Workbook Section A: Annotated Associated Stylebook --
Applications Workbook Section B: Writing Diagnostic Exercises --
Applications Workbook Section C: Answer Keys --
Applications Workbook Section D: Case Studies for Management Problems and Writing Assignments --
Index.Targeting the message : a receiver-centered process for public relations writing [texte imprimé] / William Thompson (1955-), Auteur . - White Plains, N.Y. : Longman Publishers, ©1996 . - xix, 508 p. : illustrations ; 24 cm.
ISBN : 978-0-8013-0748-5
Includes index
Langues : Anglais (eng) Langues originales : Anglais (eng)
Catégories : Public relations--Authorship
Public relations.
PublicityIndex. décimale : HM 263 Note de contenu : Introduction: The Transformation of Public Relations --
Ch. 1. Communication Theory in Real Life: A Practitioner's Guide to Receiver-centered Communication --
Ch. 2. Creative Communication Planning: The Persuasion Platform --
Ch. 3. PR Research and Targeting: Information for Decision Making --
Ch. 4. Legal Issues and Ethics: A Day-to-Day Guide for the Professional --
Ch. 5. Reaching the Right Audience in a Few Words: Creating the Lead Sentence in the Receiver-centered Writing Process --
Ch. 6. Building a Persuasive Case: Generating the Body of the Story in the Receiver-centered Writing Process --
Ch. 7. Adding Sensory Channels: Transferring the Receiver-centered Model to Broadcast Writing --
Ch. 8. The Audience That Should Be on Your Side: Applying Receiver-centered Writing to Reach Internal Audiences --
Ch. 9. Delivering Internal Messages: A Practitioner's Practical Tactical Guide --
Ch. 10. The Audience to Reach an Audience: Applying Receiver-centered Writing to Media Relations --
Ch. 11. Delivering Messages to the Media: A Practitioner's Practical Tactical Guide --
Ch. 12. Looking Them in the Eye: Applying Receiver-centered Writing in Face-to-Face Media --
Ch. 13. Delivering Face-to-Face Messages: A Practitioner's Practical Tactical Guide --
Ch. 14. The Integrated Message: Applying Receiver-centered Writing to Advertising --
Ch. 15. Delivering Advertising Messages --
Applications Workbook Section A: Annotated Associated Stylebook --
Applications Workbook Section B: Writing Diagnostic Exercises --
Applications Workbook Section C: Answer Keys --
Applications Workbook Section D: Case Studies for Management Problems and Writing Assignments --
Index.Réservation
Réserver ce document
Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 100049471 HM 263 .T468 1996 Book Bibliothèque principale English Books Disponible Aucun avis, veuillez vous identifier pour ajouter le vôtre !