Consumer behavior / Solomon, Michael R. 

Public ISBD Titre : Consumer behavior : buying, having, and being Type de document : texte imprimé Auteurs : Solomon, Michael R., Auteur Editeur : Upper Saddle River, N.J. : Brady/Prentice Hall Année de publication : ©2007 Importance : xviii, 654 p. Présentation : illustrations (chiefly color) Format : 29 cm ISBN/ISSN/EAN : 978-0-13-218694-0 Langues : Anglais (eng) Catégories : Australia Consumer behavior--Research Consumer behavior. Consumers--Attitudes Market surveys Market surveys--Evaluation Résumé : In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. Note de contenu : Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision making -- Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of global consumer culture. Consumer behavior : buying, having, and being [texte imprimé] / Solomon, Michael R., Auteur . - Upper Saddle River, N.J. : Brady/Prentice Hall, ©2007 . - xviii, 654 p. : illustrations (chiefly color) ; 29 cm. ISBN : 978-0-13-218694-0 Langues : Anglais (eng) Catégories : Australia Consumer behavior--Research Consumer behavior. Consumers--Attitudes Market surveys Market surveys--Evaluation Résumé : In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. Note de contenu : Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision making -- Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of global consumer culture.

Réservation

Réserver ce document

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
100047045	HF 5415.32 .S6 2006	Book	Bibliothèque principale	English Books	Disponible
100046900	HF 5415.32 .S6 2008	Book	Bibliothèque principale	English Books	Exclu du prêt

Aucun avis, veuillez vous identifier pour ajouter le vôtre !

---

1 (1 - 1 / 1) Par page : 25 50 100 200